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Thursday, 1 January 2015

DAY CREATIONS IS THE NEW DAY COUTURE

ITS BEEN AN AMAZING FASHION YEAR DEBUT FOR PHC’s Fast-rising uber-urban design label, DAY COUTURE rebrands and calls herself DAY CREATIONS. This move was inspired by the growing clientele of youngsters and fashion addicts hence the ‘’couture’’ being changed to ‘creations’ to give that youthful bounce. Speaking to the creative director - DAY CREATIONS has been the most visible brand worn in PHC’s red carpets, notable for styling you edgy and Cosmo, the Creative Director; Daniel Ayanate Kariboye says ‘they are just getting started’ so decided to lose the random name to help stand out from being stereotyped . Her clientele spans from YEMI ALADE, BURNA BOY, DANAS, OCHUKOKING, TONYE HART, DANIEL BOYLE, ALEX HART, EMMER SCHNEIDER, DAEREGO etc. DAY CREATIONS….styling you apart.

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